The Golden Rules

To enjoy our bread at its very best, you need to store it in the best possible way. While all our products are carefully baked and packaged, here are a few handy tips to make sure you get the most from your loaf.

Never keep bread in the fridge
It encourages the bread to go stale faster.

Keep the crust as the top slice
This helps to retain softness and moistness in the rest of the loaf.

Keep the wrapper air tight
This helps to prevent your bread drying out.

Use a cool, dry, dark place
Bread bins are ideal.

Freeze it
For longer storage, bread can be frozen on the day of purchase. Our products can be frozen for up to three months.